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Annamaja Segtnan

Annamaja Segtnan



Year of birth: 1981

Place of birth: Göteborg

Contact: +46 (0) 70 855 45 31
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In the fall of 2007 I had a conversation with a friend. We discussed trends in the graphic arts field and agreed that there is a clear tendency towards ‘friendly design’. This notion takes communication to the next level as it interacts with the target audience in a personal, non-technical way without authority.

In my degree project I have analyzed this trend and applied it to my own area, product design. I have chosen to seek inspiration using products from the universal brand Philips as in my opinion they have already positioned themselves as a brand working towards friendly and more personalized products.