Annamaja Segtnan |
Bachelor
Year of birth: 1981 Place of birth: Göteborg
Contact: +46 (0) 70 855 45 31 In the fall of 2007 I had a conversation with a friend. We discussed trends in the graphic arts field and agreed that there is a clear tendency towards ‘friendly design’. This notion takes communication to the next level as it interacts with the target audience in a personal, non-technical way without authority.
In my degree project I have analyzed this trend and applied it to my own area, product design. I have chosen to seek inspiration using products from the universal brand Philips as in my opinion they have already positioned themselves as a brand working towards friendly and more personalized products.
A tendency within graphic design meets product design in the shape of an electric water boiler |
